Over the past year and a half consumer have been enclosed in the comfort of their home, owing to Coronavirus and the periodical lockdowns. Usual activities, places and events that broke the monotony of the daily routine were stripped away, with their own home emerging as the venue of entertainment.
In a study conducted by Deloitte, asking consumers about their favorite activities in the pandemic; people shared that watching TV and movies at home was their favourite. Additionally, this was the top choice for Millennials, Generation X, and Boomers. The study clearly highlighted how the pandemic introduced a new trend of enjoying and consuming content in their comforts of home. The way consumers enjoy entertainment is changing as technology enables new ways to experience movies, shows, sports, concerts and more.
This shift to “virtual entertainment” stemmed from the demand for products that will create an immersive and engaging entertainment experience within the four walls of the home. Technology that transported the users directly into the battleground through the monitor or into the wild crowd of the concert of their favourite singers was the need of the hour. With travel plans being put on hold and no on-ground events, virtual entertainment became the new-normal. To motivate their spirits in such dire times, users found comfort by watching the most popular events and playing games on the large screen of their televisions and monitors.
To meet the evolving needs of the customers, LG through its seamless and modern innovation transcended users to a virtual experience of their favourite activities that felt very much alive and life-like. LG India launched OLED 48CX TV, a new and innovative product offering in LG’s OLED television range, that promises an incredible and exquisite viewing gaming experience with and immersive visuals. The 48(121.92cm) OLED is the smallest yet most powerful TV that produces even sharper images than larger TVs through 8 million pixels. The TV features Dolby Vision IQ and Atmos that enhance the overall experience by optimizing Dolby Vision content on the user’s TV according to the brightness of the room. Thus, ensuring that the consumers can enjoy a seamless experience of their favourite IPL teams while sipping soft drinks at home. The LG TV ensures that users don’t miss out on any sports events by providing real-time alerts to users on their favourite sports news and game updates.
Virtual gaming too witnessed a rise during the pandemic. LG’s OLED TV caters to all the needs of gaming enthusiasts. Housing LG’s Alpha 9 Gen 3 processor that delivers a perfectly balanced sound effect through AI Acoustic Tuning and supports the latest gaming-focused features like higher frame rate, VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode) and eARC (Enhanced Audio Return Channel), all meet HDMI 2.1 specifications. With ALLM, TV’s low-lag Game mode is automatically selected when a compatible console is connected, and VRR dynamically matches the TV’s refresh rate to the frame rate being output by a console. Powered by NVIDIA G-SYNC, LG’s OLED 48CX offers super responsive gaming with no tearing and stuttering, making users feel like the action is happening right in front of them. Combined with HGiG profile, the perfect black presented by self-lit pixels provides the best experience for HDR gaming.
Not only gaming, but LG OLED 48CX TVs excels in every aspect of the cinema viewing experience. The TV comes with individual self-lit pixels that ensure an expressive cinema experience, by providing the richness of colour and contrast. In addition to the stunning picture quality, self-lit pixels offer an equally great view from wide viewing angles and ensure display latency, motion blur, and ghosting are reduced to barely discernible levels. It also offers faster response time (1 ms) and low input lag, with minimal image blur and zero interference, making the experience highly engaging. The new Filmmaker mode in LG’s TVs further enhances the cinema viewing experience by correctly adjusting the TV’s settings to show a movie “as the filmmaker “intended.
LG has the users covered for the movie nights with their CineBeam Laser 4K HU 810P projector which is a dual laser projector with a 16:9 aspect ratio, which enables viewers to experience technology that’s ways above a conventional home cinema. The projector delivers an enhanced viewer experience by leveraging its real 4K resolution with 8.3 million pixels and up to 300 inches of screen size. Featuring HDR10 coupled with XPR (Expanded Pixel Resolution) video processing which provides 4 times more dense and detailed pictures. It also features 6-Step Upscaling, Dynamic ToneMapping, and Auto Calibration.
Users who crave watching a movie in the cinema halls can easily enjoy the same experience with LG’s projector. The Projector comes with Bluetooth Sound Out, built-in 10W (5W + 5W) stereo speakers, Bluetooth AV Sync Adjustment, and Dolby Atmos that creates the environment of cinema within the closed doors of one’s home.
The LG CineBeam Laser 4K HU 810P is powered by webOS 5.0 and comes with Amazon Prime Video, Disney+, YouTube, in-built voice recognition functionality with LG ThinQ, Google Assistant, and Amazon Alexa. It also has an in-built web browser. These features will ensure that entertainment never stops, a promise that LG has been fulfilling to its consumers since their inception.
Prashant Chaudhary
An android fan and A Computer Engineer who fell in love with the world of Internet Marketing. Worked on different SEO techniques for small to large Internet properties at Initial days of my Career. I am in love with my passion for Blogging and running several blogs in variety of category.
