Bangalore-based Mech Mocha today announced the launch of the Indian version of Jetpack Joyride, originally created by Australian developer Halfbrick Studios. Known for culturalizing narratives, developing and publishing India-centric games, Mech Mocha is the first publisher in India to do such a deep culturalization of a global hit for Indian market. The game now stars a new avatar of Barry Steakfries – BarryKanth. BarryKanth is the Billionaire-Playboy-Genius who’s got brilliant intellect and the urge to create a range of awesome jetpacks and gadgets to take out his arch enemies.
With the launch, Mech Mocha will introduce popular Indian YouTube influencers like Tanmay Bhat, Biswa Kalyan Rath and Zakir Khan as game characters. These YouTube influencers are featured as the key villains in the game that spans three different worlds. It will replace the currently available international version on Indian app stores, and the team at Mech Mocha expects to achieve 10 million downloads within the first of year of launch.
In addition to Indianized characters including scientists and vehicles, the game features a different backstory and has implemented level-based gameplay, along with the classic endless running mode re-imagined as “Challenges”. These 100+ levels span across three different worlds, with each world having its own villain featuring YouTube influencers with a combined following of over 15 million. Gamers will also enjoy new collectibles and powerups and beat challenges to win real-world prizes.
Jetpack Joyride : India Exclusive will feature a wide range of vehicles and jetpacks keeping in mind the popular culture in India. Vehicles like Dr. Dragon, Boogie Woogie & Toofani Ryder have been re-imagined from the originals with an Indian twist. While the fan favorite Machine Gun Jetpack returns, new additions such as the Bar Hopper Jetpack, ISRO Rocket Jetpack, Lassi Power Jetpack & Dhamaka Jetpack are all set to take the players on a Joyride of their lives.
Commenting on the launch, Arpita Kapoor – CEO, and Co-founder, Mech Mocha said, “We are proud to unveil the Indian version of Jetpack Joyride, a game that has won hearts of every mobile gamer across the globe. We are a developer-publisher and we only partner with games which can benefit from deeper localization. While Indian players will appreciate the characters and narrative we have built, they will also have a truly world-class gaming experience. We are confident that ‘Jetpack Joyride : India Exclusive’ will find a lot of love among Indian players and will be a trend-setter for how global games can be localized for Indian players.”
Shaniel Deo, CEO of Halfbrick Studios added, “Ever since our partnership with Mech Mocha, we were sure of the love that the team had for Jetpack Joyride brand. The team has gone above and beyond of what is expected from a publishing partner and we wish them best.”
With this launch, Jetpack Joyride has become the first international game to be launched by Mech Mocha in the Indian market. As the only publisher in India that has both, in-house development, art and marketing capabilities – Mech Mocha has a unique edge for publishing localized globally hit games after localizing them for India. The company further plans to continue developing and publishing India-centric content, leveraging its cutting-edge capabilities in behavioral analytics, LiveOps capabilities and monetization.
Prashant Chaudhary
An android fan and A Computer Engineer who fell in love with the world of Internet Marketing. Worked on different SEO techniques for small to large Internet properties at Initial days of my Career. I am in love with my passion for Blogging and running several blogs in variety of category.
