Accelerating its journey by enhancing the technology in timekeeping, TIMEX, one of the world’s largest watch manufacturer in collaboration with an Indian consumer technology start-up BLINK, is bringing yet another device under the connected style segment today for its consumers – TIMEX | BLINK, a result of TIMEX’s 160 years of watchmaking experience and BLINK’s technological innovation. Targeted towards fitness enthusiasts and stylish consumers who are always on the go, TIMEX | BLINK is an activity tracker which combines signature elements of a contemporary traditional watch with sophisticated modern technology for tracking your daily activities. TIMEX | BLINK will join the much appreciated and well received earlier launches in this segment – TIMEX Metropolitan+ and TIMEX IQ+ which has been well received in the Indian market.
With a shared vision of creating contemporary wrist-wearables, TIMEX and BLINK partnered together to co-develop the SOS technology in the watches which is specifically made for this market. TIMEX | BLINK is a smart beauty designed to help people with busy schedule keep a track of their fitness without compromising on their style quotient. It is an activity tracker which uses Bluetooth technology to connect with your phone and track all day activity – steps, distance, calories, sleep and gives the battery back-up of 10 days. The USP of the watch is the ability to send instant mail, SMS and save emergency contacts with the user’s GPS Location in case of an emergency.
Anupam Mathur, Head – Sales and Marketing, Timex Group India Limited said, “At Timex our focus has always been to use innovative technologies and offer timepieces that meet the demands of our consumers. TIMEX | BLINK is yet another effort in that direction. We generally give up our style quotient when we are on the go as it is tough to manage both style and fitness together in today’s busy schedules. TIMEX believes that its consumers do not have to give up on their style for functionality or vice versa. The watch is for the modern men and women who demand a fit and active lifestyle as well as are always connected on the go. It combines modern technology with TIMEX’s trusted craftsmanship and American Legacy to give consumers more than just a watch. It is an ideal fit for the men and woman who are interested in tracking their daily progress but wouldn’t want to sacrifice the beauty of a traditional touch on their wrist, a best of both worlds.”
Excited about the partnership, Somnath Meher (Co-Founder and CEO), BLINK said, Both TIMEX and BLINK wanted to build a product that’s relevant to the Indian market in terms of functionality; yet have a unique design identity. The SOS feature has been integrated to specifically address a key requirement in our country; while keeping it discreet enough to not affect the overall features and look of the watch. The product nicely encompasses TIMEX’s years of experience in watch-craftsmanship; and BLINK’s forte in developing connected devices with a technology platform.
Featuring three different case colors – Black SS, Silver SS and Rose Gold SS; each variant is available
with SS Mesh, premium leather and silicone strap options. As an introductory offer, every box of the device comes with a complimentary Silicone sport strap so that the user can pick and choose her/his style. The TIMEX | BLINK Watch is expected to be available at all major Timex authorized outlets and online stores.
Price: Price: Leather styles – 4495
Bracelet style – 4995
Prashant Chaudhary
An android fan and A Computer Engineer who fell in love with the world of Internet Marketing. Worked on different SEO techniques for small to large Internet properties at Initial days of my Career. I am in love with my passion for Blogging and running several blogs in variety of category.
