foodpanda, India’s leading online marketplace for food delivery today announced that it has signed up Shahrukh Khan as the brand ambassador. With an aim to target all sections of the country, the brand would be engaging with the superstar for a holistic campaign across online and offline mediums including TV, print, radio and outdoor. The brand association would be commenced by a brand new TVC to be launched later this week on all platforms. The TVCs have been conceptualized by the award winning creative agency, Lowe Lintas.
On the announcement, Saurabh Kochhar, CEO- foodpanda India said, “Shahrukh Khan is the biggest star our nation knows and his universal appeal cuts all age, gender and consumer demographics. We feel that this brand association between foodpanda and Shahrukh will provide further impetus to our determination to change the way India eats. We will continue to keep a strong focus on strengthening food ordering and delivery experience.”
foodpanda recently revamped the Indian app for a more enriching experience for the users in the country. The soon to be launched TVCs would have SRK talk about the company and its various offerings including early morning and late night delivery, Express Guarantee and best offers on restaurants. While the TVC goes live later this week, the company has released a teaser where Shahrukh is seen arguing with the director that is asking too much of him. Here is the link to the teaser: https://youtu.be/_sC-6FQH7rU
Prashant Chaudhary
An android fan and A Computer Engineer who fell in love with the world of Internet Marketing. Worked on different SEO techniques for small to large Internet properties at Initial days of my Career. I am in love with my passion for Blogging and running several blogs in variety of category.
