At the prestigious event, Coolpad made some significant announcements, of which some are listed below, Coolpad also won three prestigious awards at IDG 2016-2017 Global Top Brands awarding ceremony. Due to its remarkable performance in 2016, Coolpad was the recipient of 3 awards from the International Data Group (IDG). “Global Smartphone Brands Top 15”, “Global Smart Connected Devices Top 20”, “Cool Changer S1- The Best Overall Performing Smartphone of 2016”; Also at the prestigious event, Coolpad made some significant announcements, of which some are listed below:
- Coolpad Conjr unveiled– Coolpad Conjr sports a 5- inch IPS 2.5D (720×1280 pixels) display, weighing 148 g and is competitively priced at $179.99. The smartphone will be available in gold and grey variants. It has 13-megapixel rear camera and an 8-megapixel front camera both tagged with LED flash. This is Coolpad Americas first unlocked smartphone in the U.S. market, marking their official entry into the fast growing open market space. The unlocked conjr will work on T-Mobile, AT&T, or any of their MVNO partners. The phone is powered with 3BG RAM with 16GB inbuilt storage which can be expanded up to 64GB. The smartphone is expected to be launched in the month of January in India.
- Strategic Partnership with Amazon India: Coolpad and Amazon India also agreed to a strategic understanding that Coolpad will retail its products exclusively on Amazon.in. Both companies will jointly focus on increasing sales volumes.
Speaking on the occasion, Mr Syed Tajuddin, CEO Coolpad India said, “Amazon has been our trusted partner from the day we decided to retail online and we have achieved many milestones together from crossing the 1 million sales volume mark right to be tagged the best smartphone under 10k and 8k by top media publishers, we have stood together through thick and thin. It was only a natural progression to cement this partnership through a strategic understanding”. We intend to capture 40% of the smartphone share on the Amazon.in platform by the end of the year and 4-5% of the smartphone segment in India.
Noor Patel, Director Category Management CE & Media, Amazon India said, “We are proud to be a strategic partner for Coolpad as they grow their brand in India. Coolpad and Amazon have shared an exclusive relationship since Oct 2015 and we will continue to support Coolpad as they endeavour to capture the smartphone segment. Our strategic agreement is a testimony to Amazon’s continued commitment towards the Coolpad brand
Mr James DU, CEO Coolpad Overseas said, “Smartphone Industry is changing and evolving rapidly, Coolpad is adapting the changes and tagging itself as a global brand with ‘technology’ and ‘fashion’. Popular Triple SIM Triple Standby smartphone Coolpad Mega 3 in India and the dual display smartphone which will be launched soon are examples of our unique advantage in R&D,” we are also cooperating across industry with technology leading brands like Harman Kardon. According to Mr DU, Coolpad Conjr will soon be launched in India at a disruptive price. Targeting 27 million sales globally in 2017, he said, “Only good products will give brand recognition and win consumer trust, and we intend to make this our mission.”
Apart from the top award winning Coolpad Changer S1 which will be launched soon in India, Coolpad exhibited other newly launched models including dual camera phone Cool 1, Coolpad Note 5, Coolpad Conjr, Coolpad Torino and Coolpad Catalyst at CES 2017.
Coolpad was present at North Hall- 3315, Las Vegas Convention Center, Paradise Road, South Las Vegas, NV, USA. CES is the world’s largest innovation event showcasing the next generation of innovation. It is hosted annually and this time it was 6-day event