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vivo Expands its V-series Lineup with the Launch of the V40e

vivo, the innovative global smartphone brand, today launched the latest addition to its successful V40 series—the all-new vivo V40e, India’s slimmest smartphone in the 5500mAh battery category. Embodying a luxurious design and packed with best-in-class features, the vivo V40e is an exquisite offering in its segment. Continuing the V-series’ legacy of providing a segment-leading portrait experience, the V40e offers a capable dual camera setup with leading portrait abilities which is further empowered by vivo’s exclusive Studio Quality Aura Light and an enhanced AI Portrait Suite.



Inspired by a royal and modern aesthetic, the V40e will be available in two color variants – Royal Bronze and Mint Green. It will be priced at INR 28,999 (inclusive of taxes) for the 8GB+128GB variant and INR 30,999 (inclusive of taxes) for the 8GB+256GB variant. Consumers can pre-book the smartphone starting today, and purchase the smartphone starting October 2, 2024, across vivo India e-store, Flipkart, and all partner retail stores. To make the purchase even more exciting, consumers can avail any of the below offers:

Online offers:

  • Flat 10% instant discount for SBI and HDFC Bank users or Flat 10% exchange bonus
  • Upto 6-months no cost EMI

Offline offers:

  • Upto 10% instant cashback OR upto 10% upgrade bonus on V-Upgrade
  • Free 10-months extended warranty on device.
  • Additionally, vivo TWS 3e at a discounted price of INR 1,499

*offers are subject to terms and conditions

Commenting on the launch, Geetaj Channana, Head of Corporate Strategy at vivo India, said, “We are glad to be introducing the new vivo V40e. With the festive season around the corner, we want to offer the best of our technology to our consumers and believe that the V40e is a compelling package. With the new vivo V40e, we bring the goodness of the V40 series at a more approachable price point for our consumers. The new V40e blends a slim, luxurious design paired with a powerful camera setup and long-lasting performance. We are confident that the phone will be well received by our consumers and we continue to delight every moment for them!”

Luxury Inspired Design

The vivo V40e embodies a sleek and luxurious design that stands out, making a bold style statement. The vivo V40e is India’s slimmest smartphone in the 5500mAh battery category with a slimness of just 0.749cm. The phone comes with a 3D Curved Display, providing an ideal balance between style and comfort. On the rear, the futuristic Infinity Eye Camera Module further adds a layer of sophistication with its uniqueness to the phone’s design.

The vivo V40e gets two alluring color variants – the Royal Bronze, which reflects the grandeur and resilience of ancient Indian royalty, and the Mint Green which takes inspiration from nature’s rejuvenating elements. To achieve this look on the Mint Green variant, vivo has used its cutting-edge “Magnetic UV Glue” technique in addition to the lithographic texture and a 3D magnetic effect.

Professional Photos – Anytime, Anywhere

As a first from vivo in this series, the V40e is equipped with a versatile dual camera setup – featuring a 50MP OIS Main Camera powered by a Sony IMX882 sensor and an 8MP Ultra Wide Angle Camera. The Sony Professional Night Portrait Camera has flagship-level Optical Image Stabilization and an upgraded HD Imaging Algorithm, which allows users to click photos with sharp details even in low light conditions. The phone’s wide-angle camera has a 116° field of view, enhancing depth and enabling users to capture a wide range of scenery.

For those who love to click selfies, the smartphone boasts a 50MP Eye-AF Group Selfie Camera, another first by vivo in this series, with a 92° wide-angle field-of-view. It has the highest pixel count for a front camera in its segment, delivering exceptionally crisp images.

The camera offers the vivo Color System with three switchable color algorithms that can be chosen depending on their aesthetic taste- vivo Natural Color, vivo Vivid Colour, and vivo Textured colour, each providing a unique color reproduction for different consumer use cases. It is also equipped with a Designed for India Festive Portrait feature that includes two distinct LUTs to enhance the warm colors of Indian festivities.

The V40e further gets an upgraded Studio-Quality Aura Light Portrait that is softer and smarter than earlier versions, enabling better integration of the subject and the background to capture stunning portraits, even in challenging lighting conditions.

Both front and rear cameras support 4K video recording, while the rear camera gets an Ultra-stable 4K video recording capability with a combination of OIS+EIS working in tandem to deliver stable videos and enhanced post-production editing ability. The phone also offers a dedicated Vlog movie creator mode that simplifies on-the-go video production.

To further enhance user experience, the professional camera system is paired with a smart AI portrait suite The AI Eraser feature allows users to seamlessly erase unwanted elements in their photos while the AI Photo Enhancer allows users to enhance the sharpness and color optimization of photos helping the user to revive their beautiful memories with great ease.

Power Packed Performance

The vivo V40e is powered by the recently launched MediaTek Dimensity 7300 (4nm) Processor, engineered for optimizing the device’s performance to reduce power consumption while providing uncompromised imaging, gaming, and AI computing capabilities. The phone packs a powerful 5500mAh battery complemented by an 80W Flashcharge for uninterrupted usage.

The phone uses highly efficient heat dissipation materials along with 10 temperature sensors resulting in up to 7° C reduction in core temperature, ensuring stable performance. It further gets an advanced AI Superlink feature that enhances the phone’s network reception by using a 360° antenna design and AI Quick Network Selection for uninterrupted connectivity.

Immersive Multimedia Experience

The V40e features a 120Hz ultra-high refresh rate 17.206cm (6.77-inch) curved display with a high 93.3% screen-to-body ratio, providing users with an immersive viewing experience. The display supports a cinema-grade DCI-P3 color gamut ensuring rich and accurate color reproduction. The stunning display is paired with a 3D closed-box dual Stereo speaker setup with surround sound, equalization, and powerful bass to make for a truly immersive multimedia experience.

Impressive Durability

The smartphone gets an IP64 Dust and Water Resistance along with Wet Touch technology improving the device’s usability even during wet conditions. The V40e’s body features a Comprehensive Cushioning Structure to absorb impact on falls and Schott Up Glass protection for better all-around protection.

Enhanced Software Experience

The vivo V40e runs on FunTouch OS 14, built on Android 14, delivering a smooth and responsive user experience. The device is backed by 3 years of Android software updates and 4 years of security patches.

About vivo

vivo is a technology brand that creates great products based on a design-driven value, with smart devices and intelligent services as its core. The brand aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life.

While bringing together and developing the best local talents to deliver excellence, vivo as a brand is supported by a network of R&D centers including Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai and Xi’an, focusing on the development of state-of-the-art consumer technologies, including 5G, artificial intelligence, industrial design, photography and other up-and-coming technologies. Globally, vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions, and is winning more than 500 million users worldwide with its superior products and services.

Following the brand’s core values, which include Benfen*, user-orientation, design-driven value, continuous learning and team spirit. vivo has implemented a sustainable development strategy, with the vision of developing into a healthier, more sustainable world-class corporation.

An android fan and A Computer Engineer who fell in love with the world of Internet Marketing. Worked on different SEO techniques for small to large Internet properties at Initial days of my Career. I am in love with my passion for Blogging and running several blogs in variety of category.

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