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OnePlus emerges leader in the India premium smartphone market in Q2 2021

OnePlus, the global technology brand has emerged as the market leader in the Indian premium smartphone segment with 34% of the market share, as per Counterpoint Research India Smartphone Tracker Q2 2021. Additionally, OnePlus emerged as the 5G leader in the premium 5G smartphone market segment with an incredible 48% share in India.

The brand’s success is reflective of its commitment to consistently raise the bar on its flagship line-up, while addressing the diverse user needs that have emerged in recent years. Launched in March 2021, the OnePlus 9 series – OnePlus 9, 9 Pro and the 9R have garnered highly positive response in the India market which contributed to more than 200% YoY growth for OnePlus in Q2 2021.

During the period, the OnePlus 9R emerged as the best-selling device in the India premium 5G smartphone market (INR>30K) with a 25% market share, followed by the OnePlus 9 and OnePlus 9 Pro – thereby capturing the top three spots in the segment. The OnePlus 9 and OnePlus 9 Pro also emerged among the top three best-selling smartphone devices in the ultra-premium (INR >45K) smartphone segment.

Speaking on OnePlus’ growth trajectory, Navnit Nakra, Vice President, Chief Strategy Officer and Head of India Sales, OnePlus India shared, The OnePlus 9 series marked a key milestone in our journey towards bringing a holistic flagship experience in a complete and truly premium package, but at a competitive price point. We are consistently working towards raising the bar for flagships and leading the charge in developing best-in-class devices. Our recent partnership with Hasselblad on strengthening the camera technology have led us to push the boundaries of innovation. And it has been extremely well received. This achievement stands as a testament to our commitment towards the excellent technology that we present to our user community. We are thankful to our Indian consumers for their trust and are further driven to create products that personify our ‘Never Settle’ approach.”

Addressing the brand’s growth in Q2 2021, Tarun Pathak, Research Director, Mobile Devices and Ecosystem, Counterpoint Research India shared, “OnePlus exited the second quarter with its strongest ever product line-up backed by a strong performance of the OnePlus 9 series. This is also the first time that users have a wide price range to choose from OnePlus devices, ranging from the OnePlus Nord CE 5G to OnePlus 9 Pro. While the OnePlus 9 Series with its Hasselblad based camera positioning seems to be working great, OnePlus Nord has brought new users in the upper mid-tier segment for the brand. Going forward, OnePlus’ diverse and strong portfolio, strong word of mouth puts it in a good position to continue its strong growth in India in the coming quarters. OnePlus 9 series is all set to become its fastest flagship series to reach 1 million milestone of sales as well.”

​​In addition to its success in India market, OnePlus witnessed over 200% YoY growth globally in Q2 2021 basis Counterpoint’s Global Market Pulse Tracker. OnePlus also witnessed strong growth numbers in the United States as the fastest growing OEM recording 428% YoY growth in H1 2021. During this period, the OnePlus Nord N-series sold more than 1 million devices (Source: Counterpoint US Online Offline Channel Share Tracker). Furthermore, OnePlus emerged as the fastest growing brand in Europe witnessing over 300% annual sales growth in Q2 2021 as per Counterpoint Research Market Pulse. The brand witnessed major contributions from the flagship OnePlus 9 Series as well as the popular OnePlus Nord line.

An android fan and A Computer Engineer who fell in love with the world of Internet Marketing. Worked on different SEO techniques for small to large Internet properties at Initial days of my Career. I am in love with my passion for Blogging and running several blogs in variety of category.

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