itel reinstated its number 1 position for two consecutive quarters of 2021 in the sub-INR 6,000 price brand according to the latest Counterpoint Research report. By virtue of its innovative, trendy and affordable product portfolio – itel has firmed its position in the ‘list of top 5 brands’ in the overall handset category as per Counterpoint report of Q2, 2021. itel also maintained its leadership in the feature phone segment for last 7 consecutive quarters backed by its innovative feature phone range.
itel has recorded stupendous growth in the industry backed by its wide range of smartphone portfolio ranging across sub 4K to 7K price category under its all-rounder A series and Premium affordable flagship segment Vision series. Designed to fulfil the needs and aspirations of New India, itel’s innovative and affordable product range empowers the consumers with a superior technological experience. The singular vision of making life better for the masses is providing impetus to the brand to retain its leadership position in the hyper-competitive Indian smartphone market.
Talking about the momentous success, Mr. Arijeet Talapatra, CEO, TRANSSION India, said, “In the new world order, smartphones have brought a phenomenal change in the lives of people. Our consumers relate with itel as a brand, which aims to enable and empower them with a better life through affordable and innovative range of smartphones. These smartphones have become an integral part of most of the Indian families residing in Tier 2-5 towns as they enable – convenience of Online education of Children/Youth of a family, Financial transactions – accepting and making it touchless transactions from safety perspective in post Covid times, running a home business or Infotainment/Entertainment consumption needs.”
“itel in this way with its singular vision of democratizing technology is empowering the masses to continue seamlessly with their daily lives. This vision has helped the brand to secure its position amongst the top 5 brands in India. Also, making smartphones affordable and accessible has made it a No.1 brand in the segment it operates. itel has been successful in creating meaningful emotional connect through localized communication and customer outreach programmes. Further we have launched various game-changing smartphones in the sub 4K, 5K, 6K and 7K categories, fulfilling all the digital, infotainment and entertainment needs of the New Bharat. Backed with deeper understanding of consumer’s needs and insights, itel aims to further build upon a strong itel consumer community by giving them the best of mobile and service experience.”
“itel in the first half of 2021 has registered phenomenal growth backed by its strong product portfolio and robust presence in tier 2 and below towns in India. This achievement stands as a testament to itel ’s commitment to providing a value-driven offering to customers with its wide and innovative product portfolio. Going forward, we see huge potential for itel in the market and believe that the brand will keep its position secured among the top players in the segment” added Tarun Pathak, Research Director, Mobile Devices and Ecosystem, Counterpoint Research India.
itel’s journey as a feature phone brand to becoming the top-selling feature phone and smartphone brand under 6k and establishing its mark in the Smart Gadgets and TV segment in 5 years of its operation in India has been remarkable in the industry. The itel family is growing stronger and its 7 crores + customer base is a true testimony of customers’ trust, acceptance, and reliability on the brand. The product category expansion backed with innovation-led technologically advanced product portfolio has kept the growth trajectory flourishing for itel. Today, itel is also considered as the ‘most trustworthy brand’ in the sub 7k segment, as per the CMR (Cyber Media Research) Insights on the Go Survey.
Recently, the brand launched India’s most affordable 4G smartphone- itel A23 Pro complimented with seamless network connectivity by Jio to bring a new dimension of digital services for Bharat and disruption in the entry-level Smartphone segment making it accessible to all. itel also announced its Magic 2 4G feature phone offering 4G connectivity coupled with highly beneficial and cost-effective Wi-Fi & Hotspot Tethering option along with quality features, making it a ‘Superphone’ for feature phone users. itel’s premium affordable Vision series has also received an overwhelming response from consumers driving immense growth and strong imagery for the brand in the country.
Prashant Chaudhary
An android fan and A Computer Engineer who fell in love with the world of Internet Marketing. Worked on different SEO techniques for small to large Internet properties at Initial days of my Career. I am in love with my passion for Blogging and running several blogs in variety of category.
