itel has retained its position as India’s No. 1 feature phone brand in 2024, securing a 32% market share, according to Counterpoint Research. This marks yet another year of consistent leadership for the brand, which has maintained a stronghold in the feature phone segment despite evolving consumer preferences. This No. 1 position is a testament to the high brand trust that itel enjoys amongst Indian consumers
itel’s extensive distribution network, particularly in tier-2 and tier-3 cities, has played a critical role in sustaining its market dominance. With a well-established presence in over retail outlets across India, the brand ensures deep market penetration, making its mobile devices easily accessible to consumers in smaller towns and rural areas. This extensive reach along with itel’s excellent customer service has positioned itel as the go-to choice for millions of Indians who rely on feature phones for seamless connectivity with the outside world.
Arijeet Talapatra, CEO of itel India, said, “itel’s leadership in the feature phone market reflects our commitment to making mobile technology accessible to every Indian. Our focus has always been on providing innovative and feature rich products, which make the lives of consumers easier. Feature phones play a vital role in India’s digital connectivity, bridging the gap for a large segment of our society. Our commitment to durability and reliability drives us to innovate continuously, enhancing our feature phones with smarter functionalities to stay ahead in the dynamic telecom industry.
Feature phones continue to be a preferred choice among certain consumer segments, particularly in rural India, where affordability, long battery life, and ease of use remain key factors. itel’s consistent focus on these attributes has helped it retain a dominant position in the category. Looking ahead, itel remains focused on strengthening its portfolio by introducing feature phones with enhanced functionalities such as 4G support, payment capabilities and big display. Today, itel has been continuously expanding its reach, ensuring that mobile connectivity remains within the grasp of every Indian, regardless of geography or economic background.
Prashant Chaudhary
An android fan and A Computer Engineer who fell in love with the world of Internet Marketing. Worked on different SEO techniques for small to large Internet properties at Initial days of my Career. I am in love with my passion for Blogging and running several blogs in variety of category.
