boAt, India’s No. 1 and among the top 5 audio wearable brand in the world, is all set to unveil its cutting-edge lineup of audio products and technology partnerships at the prestigious Consumer Electronics Show (CES) 2025 in Las Vegas, USA. Highlighting a vision that blends innovation with health and well-being, boAt is poised to showcase its continued commitment to delivering globally relevant, technologically advanced, and “Designed & Engineered in India” audio products that cater to a worldwide audience.
At CES 2025, boAt will debut its flagship product, the Nirvana X TWS – a premium offering designed and engineered in India. This revolutionary product features Knowles Balanced Armature drivers and Mimi’s personalized audio technology, providing consumers with an unmatched audiophile & health-conscious listening experience. The Nirvana X TWS is poised to cater to the growing demand for immersive audio products that offer both performance and well-being benefits.
Along with the Nirvana X TWS, boAt will offer an exclusive preview of its upcoming Nirvana product range for FY26, including the highly anticipated Nirvana Crystl – another Made in India product. The range will also feature the Nirvana Zenith Pro and Nirvana Ivy Pro, taking audio experiences to new heights. In addition, boAt will highlight its recently launched Nirvana Ivy, setting new benchmarks in the TWS category.
Pioneering Partnerships and Cutting-Edge Technologies
boAt’s showcase at CES will also underscore its collaboration with leading global technology partners. This includes innovations such as:
- Ceva RealSpace® embedded spatial audio rendering engine with precise head tracking to bring total immersion to any audio content.
- Dolby Atmos immersive audio technology for superior sound quality.
- LDAC technology for high-resolution audio streaming, ensuring a premium listening experience.
- Hi-Res Audio certification from the Japan Audio Society, ensuring top-tier sound clarity.
- Balanced Armature drivers by Knowles for optimized sound delivery.
- Mimi personalized audio technology, enhancing the user’s unique auditory experience.
These technologies, co-developed with international experts, will elevate boAt’s audio products to meet world-class standards while celebrating their Indian engineering roots.
Empowering Innovation through boAtLabs
Central to boAt’s success is its dedicated in-house R&D team, boAtLabs, which drives the company’s product design and engineering capabilities. Based in India, boAtLabs plays a crucial role in the ideation, prototyping, and development of each of boAt’s products. This innovation hub enables boAt to not only push the envelope on design but also ensures that each product is built to meet the evolving needs of its global customer base, while staying true to the spirit of “Made in India.”
“We are excited to showcase boAt at CES 2025 as a testament to the power of Indian innovation meeting global standards,” said Sameer Mehta, Co-Founder & CEO of boAt. “Our products represent a seamless blend of cutting-edge technology, user-centric design, and a commitment to local engineering. We believe that our ‘Made in India’ ethos resonates with consumers worldwide, and we continue to push boundaries to create audio solutions that prioritize both quality and well-being.”
As CES 2025 unfolds, boAt’s presence will firmly establish the brand as a leader in the global audio and lifestyle market, showcasing a future where innovation, health, and Indian engineering come together to create next-generation audio experiences.
Prashant Chaudhary
An android fan and A Computer Engineer who fell in love with the world of Internet Marketing. Worked on different SEO techniques for small to large Internet properties at Initial days of my Career. I am in love with my passion for Blogging and running several blogs in variety of category.
