ZENO, the stylish, durable and innovative smartphone series, today announced the launch of the ZENO 20 Max. Combining a sleek, premium camera grid design with ultra-tough military grade durability, bringing together style and durability in the sub 7K segment. The standout highlight of the ZENO 20 Max is its visually striking camera deco, which gives it an amazing look with Max swag. The ZENO 20 Max smartphone is built with IP54 rated protection, making it super resistant to rain, dust, and the occasional spillages. This smartphone is reinforced with Military Grade durability – MIL-STD-810H certification, something rarely seen in this segment. It comes in two dynamic variants – 3GB RAM and 4GB RAM — priced attractively at Rs. 5799 and Rs. 6,169 respectively and is exclusively available on Amazon. Consumers can buy this exciting and super durable product from Amazon at – https://www.amazon.in/dp/B0F7FBM986?ie=UTF8&ref_=Zeno20Max_P
Commenting on the launch, Mr. Arijeet Talapatra, CEO of itel India said, “The ZENO series is a statement of innovation and durability – built for India’s modern youth who are creative, bold, and ready to shape the future and are different. With the Zeno Series, we are giving Gen Z technology that matches their ambition, values, and limitless potential. Infused with Military Grade durability – the ZENO 20 Max is made for people who demand stylish products with uncompromising toughness.”

Each letter in ZENO stands for a core aspect of the phone’s design and function, symbolizing the promise of a superior user experience at every level.
Z – Zenith of Design
E – Elevated Experience
N – Nuanced Control
O – Optimized Output
This smartphone boasts of an inbuilt AI Voice Assistant – designed to make your day smoother and your life much easier – something hardly seen in the sub 7K segment. At the heart of the ZENO 20 Max is a 6.6-inch 90Hz HD+ display and immersive DTS powered sound technology, engineered to delight the senses with vibrant colours, crisp clarity, and smooth visuals. The addition of Always-on Display and the Dynamic Bar ensures users stay connected to what matters most—battery status, calls, notifications, and more—without disruption. Photography enthusiasts will enjoy the 13MP rear camera, enhanced with advanced image processing and a sliding zoom button, making it easier than ever to capture everything from candid smiles to breathtaking sunsets with stunning detail. The new sliding zoom button enables quick one-handed zooming and instant snapshots. Another exciting variant of ZENO 20 Max – 4GB RAM with 128GB ROM is also scheduled to be launched this month.
The ZENO 20 Max is powered by an octa-core processor T7100 – ensuring seamless multitasking, smooth gaming, and effortless video calls. For security and ease of access, the smartphone comes equipped with face unlock and a side-mounted fingerprint sensor, offering both protection and convenience. Packed with a large 5000 mAh battery and 15W fast charging support, the device ensures all-day performance. Moreover, with 36 months of guaranteed lag-free fluency, users can enjoy lasting performance and peace of mind for years to come. With its distinctive design and incomparable durability, the ZENO 20 Max is built for the energy and ambition of India’s Gen Z.
Product Specs –
| Model | ZENO 20 Max |
| Price | Rs. 5799 (3GB RAM)Rs. 6169 (4GB RAM) |
| Durability | Military Grade (MIL-STD-810H certification) |
| Colours | Space Titanium, Starlit Black, Aurora Blue |
| Screen Size | 6.6” HD+ IPS |
| Refresh rate | 90 Hz |
| Display Type | Dynamic Bar |
| Processor | T7100 |
| Processor Core | Octa Core |
| RAM | 3GB+5GB*4GB+8GB* |
| ROM | 64 GB |
| Front Camera | 8MP |
| Rear Camera | 13 MP Camera |
| Battery | 5000 mAh |
| Charger | 10W (supports 15W charging) |
| IP Rating | IP54 (Dust & Splash Proof) |
| Fingerprint | Side |
| Face Unlock | Yes |







