vivo, the innovative global smartphone brand, today announced the launch of its all-new Y31 Series in India, comprising the vivo Y31 and vivo Y31 Pro. Designed for today’s demanding users, the series delivers a rare combination of style, strength, and superior performance. With cutting-edge features, powerful processors, and industry-leading durability, the Y31 Series is crafted to deliver everyday reliability and next-level entertainment.
With features including a 6500mAh Battery, 44W Smart FlashCharge, IP68 & IP69 durability3,4, and a 50MP HD imaging system, 4K Video Recording capabilities of the rear camera, and the powerful MediaTek Dimensity 7300 chipset, the Y31 Series redefines everyday smartphone reliability at an accessible price point.
Geetaj Channana, Head of Corporate Strategy, vivo India, said, “The Y Series has consistently represented vivo’s vision of delivering reliable innovation built around real consumer needs. With the launch of the Y31 Series, we reaffirm this commitment by offering devices that combine power, durability, and design to support the dynamic lifestyles of our users. This launch underscores vivo India’s strategy to make advanced technology not only accessible but also meaningful and dependable for consumers across the country.”
Pricing & Availability
The vivo Y31 will be available starting at INR 14,999 for the 4GB+128GB variant and INR 16,499 for the 6GB+128GB variant.
The vivo Y31 Pro will be priced at INR 18,999 for the 8GB+128GB variant and INR 20,999 for the 8GB+256GB variant.
The smartphones are available across Flipkart, the vivo India e-store, and all partner retail stores. To make the purchase more exciting, consumers can avail of the following offers using SBI card, DBS, IDFC First Bank, Yes Bank, Federal Bank, and BOB card:
- Upto INR 1500 instant cashback OR 8 months Zero Down Payment (available only on select partners)
- For Jio users, free premium access to 10 OTT apps for 2 months (applicable on INR 1199 prepaid plan)
- V-Shield protection
Stylish Yet Tough
Both Y31 and Y31 Pro bring a sleek quad-curved back cover with a premium frame design, available in a range of vibrant colors such as Rose Red and Diamond Green for the Y31 and Mocha Brown and Dreamy White for the Y31 Pro. The compact Dynamic Light feature adds playful notifications for calls, charging, and music, making the phones both stylish and functional.
The Y31 Series is engineered for everyday toughness. The Y31 offers IP68 & IP69 water and dust resistance3,4, complete with Wet-Hand Touch and One-Tap Water Ejection – ideal for monsoons, spills, or beach trips. Meanwhile, the Y31 Pro comes with military-grade durability (MIL-STD-810H)5, tested against extreme heat, dust, and drops, making it a trusted companion for on-the-go professionals. The Y31 too upholds this standard, featuring military-grade durability along with SGS Premium Performance5 certification, making it ideal for everyday users who need dependable protection in work, travel, and daily life.
Power That Lasts
The Y31 packs a powerful 6500mAh Battery with 44W Smart FlashCharge, ensuring over 5 years of health1. A 10-minute charge delivers 3 hours of video playback, perfect for students during late-night study breaks or commuters needing quick top-ups before heading out.
The Y31 Pro goes even further with vivo’s largest-ever 6500mAh ultra-thin Battery1, delivering class-leading energy density without making the phone bulky. With 5-year battery health1 algorithms and 44W FlashCharge with 29-Dimension Security Protection, users can binge on videos, play marathon games, or navigate all day without low-battery anxiety, even in extreme temperatures from -20°C to 50°C2.
Smooth Performance and Superior Reliability
The Y31 Pro is powered by the MediaTek Dimensity 7300 5G 4nm platform, offering over 728,000 benchmark score performance, paired with 8GB + 8GB Extended RAM and UFS 3.1 storage. With an ultra-large graphite cooling system and Ultra Game Mode with Dual 10x Super Touch Control and 4D Game Vibration, it is tailored for gaming enthusiasts and multitaskers who need smooth, lag-free performance.
The Y31 runs on the Snapdragon 4 Gen 2 platform, delivering efficient performance and a 50-month smooth experience certification. Features like AI SuperLink 360° signal boost and Google tools such as Circle to Search, Passkeys, and AI Screen Translation make everyday usage effortless.
Entertainment That Moves With You
The Y31 features 16.97 cm/17.07 cm 6.68”/6.72” FHD Dotch Display with 120Hz refresh rate and TÜV Rheinland low blue light certification, making it perfect for binge-watching or long social media sessions. Paired with dual stereo speakers and a 400% volume boost, calls, music, and videos remain loud and clear even outdoors.
The Y31 Pro, designed for audiovisual enthusiasts, elevates the experience with a 1050-nit high-brightness display, 120Hz smooth scrolling, and dual stereo speakers with a powerful 400% volume boost tuned for deeper bass and clarity. From streaming reels under bright sunlight to gaming with surround sound effects, the Y31 Pro turns every moment into an immersive experience.
Capture Every Moment Clearly
For photography, the Y31 Series brings powerful camera systems designed to capture every moment in vivid detail. The Y31 Pro features a 50MP Ultra HD Main Camera paired with a 2MP Bokeh Camera, Dynamic Light effects, and an 8MP HD Portrait Camera, along with 4K video recording on the rear camera for sharp and lifelike videos.
The Y31 comes equipped with a 50MP HD Main Camera, 8MP HD Portrait Camera, and QVGA Camera, delivering clearer, more refined shots compared to a traditional 13MP sensor. With Super Night Mode enhancing brightness and vibrancy while reducing noise, both devices let you capture stunning landscapes by day and crisp, blur-free portraits at night.
Capable AI Suite
The Y31 series takes photography a step further with intelligent AI-powered tools that make every shot flawless. With AI Erase, you can easily remove unwanted objects or photobombers from your pictures, keeping the focus entirely on your subject. AI Photo Enhance automatically fine-tunes images, sharpening facial details, adjusting brightness and colors, reducing noise, and restoring clarity, so every memory looks vibrant and professional, even if captured on the go.
Like all vivo devices, the vivo Y31 series follows vivo’s commitment to ‘Make in India’ and is manufactured at vivo’s Greater Noida facility that employs around 8,000 men and women, ensuring all vivo devices sold in India are made by fellow Indians.
Prashant Chaudhary
An android fan and A Computer Engineer who fell in love with the world of Internet Marketing. Worked on different SEO techniques for small to large Internet properties at Initial days of my Career. I am in love with my passion for Blogging and running several blogs in variety of category.
