Tata Play Binge and V today announced a strategic partnership, under which the Tata Play Binge app is now available across all VIDAA–powered Smart TVs in India, including devices from Hisense, Toshiba, and other leading TV brands powered by the platform.
Tata Play Binge is India’s largest OTT content aggregator, with more than 30 national, international and regional apps in their bouquet of offering. With this integration, viewers can seamlessly access Tata Play Binge’s extensive entertainment universe – which brings together 30+ OTT apps, 20,000+ movies, 8,000+ web shows, live sports, TV shows, documentaries, and more directly through their Smart TV, without the need for set-top boxes or additional hardware. The launch reinforces V’s commitment to making high-quality, multi-genre content easier to access and enjoy, directly on the screen where families already spend time together.
India is one of the world’s most diverse and content-rich television markets, with audiences consuming entertainment across languages, genres, and formats. By bringing the Tata Play Binge app to VIDAA, V is enabling a more intuitive, streamlined viewing experience—connecting users to a trusted library of OTT content from leading platforms such as Prime Video, JioHotstar, Apple TV+, ZEE5, Lionsgate Play, Discovery+, Fancode, BBC iPlayer, Times Play and many others, all through a single login with universal search and personalised recommendations. This integration ensures that viewers can navigate vast content libraries in a simple, unified, and highly accessible way.
“This launch is about removing friction from the TV experience,” said Denis Oštir, Editor-in-Chief at V. “By making Binge available across VIDAA–powered TVs from Hisense, Toshiba, and our broader brand ecosystem, we’re giving Indian viewers easy access to the content they already love—directly on their TV, with no additional setup.”
Commenting on the partnership, Pallavi Puri, Chief Commercial and Content Officer, Tata Play said, “At Tata Play, we’re focused on strengthening how audiences engage with entertainment. Our collaboration with V brings Tata Play Binge directly onto HomeOS, giving viewers a simple way to explore stories, sports, and cinema from 30+ OTT platforms. This partnership reflects our commitment to greater reach and customer value, bringing world‑class content right to the centre of customers’ television viewing experience.”
The availability of Tata Play Binge on VIDAA aligns with V’s content-first strategy, focused on quality, relevance, and ease of access. The platform is designed to surface content naturally, allowing viewers to move seamlessly between live TV and on-demand experiences without unnecessary complexity.
The Binge app is available immediately on all VIDAA–powered Smart TVs in India and can be accessed via the TV’s app store and home screen.
Prashant Chaudhary
An android fan and A Computer Engineer who fell in love with the world of Internet Marketing. Worked on different SEO techniques for small to large Internet properties at Initial days of my Career. I am in love with my passion for Blogging and running several blogs in variety of category.
