Bharti Airtel (“Airtel”), India’s largest telecommunications services provider, today announced the launch of Kabali exclusive products and services. These include special Kabali recharge packs with unlimited 2G internet, Kabali Hello Tunes and new Kabali branded SIM packs.
Further, Airtel users can also wish the superstar directly via, Airtel exclusive SMS channel. Messages received from customers (names included) will be compiled into a coffee table book and presented to the superstar himself, as a memorabilia. That apart, Airtel will also roll out a 3D Holographic Airtel Kabali Van that will go around in Tamil Nadu running movie teaser and exclusive bytes from the cast as well. The journey will commence a week before the release of the movie, for 30 days.
George Mathen, Hub CEO – Kerala & Tamil Nadu, Bharti Airtel said, “We are happy to announce our association with Kabali, the most anticipated movie of the year. With our new Kabali exclusive products and services, we look forward to delivering an exciting and up close experience for all the Rajini fans across Tamil Nadu”
The ‘Wish Rajini’ campaign will be widely promoted through large format Kabali hoardings across the state and radio spots.
About Bharti Airtel
Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 3 mobile service providers globally in terms of subscribers. In India, the company’s product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed DSL broadband, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G and 4G wireless services and mobile commerce. Bharti Airtel had over 361 million customers across its operations at the end of May 2016.
