On March 15, OnePlus claimed 4 awards, two for superior product design and two for packaging, at the world-renowned International Forum (iF) Design Award 2019. The winning products were the OnePlus 6, Bullets Wireless and Bullets Earphones. OnePlus 6 and Bullets Wireless snatched two design awards in the product discipline, while the Bullets Wireless and Bullets Earphones secured two awards in the packaging discipline.
This year’s achievement of four design awards is OnePlus’ greatest yet, since the 2018 Golden Pin Design Award given to the OnePlus 6 and the 2015 iF Design Award given to the OnePlus One.
The winning products emerged victorious over a panel of 67 judges, made up of independent experts from all over the world focusing on different disciplines. The intense competition had over 6,400 submissions from over 50 different countries. The OnePlus 6, Bullets Earphones and Bullets Wireless were able to stand out among the crowd with their eye-catching colors, comfortable and environment-friendly packaging and timeless designs.
Organized by iF International Forum Design GmbH, iF Design Award contest started in Germany in 1953. Product submissions are based on a comprehensive evaluation of design, material suitability, innovativeness and seven additional categories including product, packaging, communication and professional concept.
“We’re very happy to be able to obtain four design awards at iF Design Award 2019. Through the valuable suggestions given by our community members and a deep understanding of what people really want, we will continue to strive for designs that enrich our users’ lives through customer-centered innovation,” said Pete Lau, Founder and CEO, OnePlus.
OnePlus 6
The OnePlus 6 is both a bold reinvention and definitive expression of OnePlus’ design principles. By processing glass through a multi-stage polishing technique, a new definition of glass is born, bringing forth a sense of incredible comfort and grace to human touch. The subtle curvature of the edges creates an uninterrupted bodyline that almost gives off the illusion of shapeshifting under different lighting conditions. With its smoothly-rounded corners and gently curved glass, the OnePlus 6 strikes a perfect balance between soft and firm. OnePlus‘ Trademark Horizon Line that flows down on the side edges provides an illusionary visual effect that slims the phone down further. The three-color variants—crescent white, rock black and bright porcelain black—are not only visually arresting, but also reflects the world around you in a different way.
OnePlus Bullets Wireless
The design philosophy behind the OnePlus Bullets Wireless stemmed from onesimple idea—Freedom. The freedom from wires and charging stress gave birth to the new Bullets Wireless, an upgrade of the fan-favourite Bullet Earphones. It provides not only an improved audio experience but also a sense of liberty, power and convenience not found before. Designed for durability and comfort, it allows users to effortlessly switch between music, calls and Google Assistant. The Magnetic Control feature on the earbuds allows them to clip together magnetically, enabling users to turn off and resume music at will. The lightly weighted aluminium alloy body secures the earphones in place, and the stretch-resistant material protects the cables from wear and tear, putting your mind at ease about extensive usage.
OnePlus Bullets Earphones Packaging
The packaging design is simple, yet elegant. By adopting a flat surface and dual-seam design, the black gradient accentuates the shine and beauty of the earphones as users unbox the product, arresting their eyes as they witness the vertically displayed earphones at the centre. The accompanying captions on the inner cover interacts with the user, heightening their desire to unwrap the accessories which are hidden from plain sight. The packaging uses environmentally friendly materials, and the minimalistic design accents the beauty of the earphones and reassures users of a product of immaculate quality.
OnePlus Bullets Wireless Packaging
The packaging adopts yet again a centre-seam design that puts Bullets Wireless under the spotlight as it is being unboxed. OnePlus’ signature passionate red intensifies one’s thirst to dive in and immediately listen to music with freedom. The packaging uses environmentally friendly materials polished with a natural texture, advocating the concept of modern aesthetics, green environmental protection and a low-carbon life. The minimalistic design accents the beauty of the earphones and reassures users of a product of immaculate quality.
Prashant Chaudhary
An android fan and A Computer Engineer who fell in love with the world of Internet Marketing. Worked on different SEO techniques for small to large Internet properties at Initial days of my Career. I am in love with my passion for Blogging and running several blogs in variety of category.
