The Alienware 16X Aurora, powered by Intel® Core™ Ultra processors, supports smooth performance and faster processing making it easier to bring ideas to life. With ample storage and memory, it is built to game and multitask providing the perfect balance of performance and portability.
The campaign video featuring Jemimah Rodrigues and Yashraj Mukhate, brings together the world of sport and music to showcase how technology can enable creative exploration. Set in a studio environment, it follows a light engaging interaction where they collaborate to create a jingle. By focusing on relatable, everyday moments of exploration, the campaign reinforces that the right technology can unlock potential, whether it’s for academic work, creative pursuits or personal passions.
Announcing the campaign, Mayuri Saikia, director marketing, APJ consumer and e-commerce, Dell Technologies, said, “Students and young creators today lead vibrant, multifaceted lives as they balance academics, entertainment, creative pursuits and social connections. They want devices that can keep up with their pace, adapt to different needs and deliver consistently. Whether they are producing music, gaming or creating digital content, they need versatile technology that just works. The Alienware 16X Aurora is designed to fit seamlessly into these routines. Our Back-to-School campaign celebrates this evolving mindset and the technologies that enable them.”
Speaking about the campaign, Indian cricketer Jemimah Rodrigues said, “While I’m most comfortable on the cricket field, this experience pushed me to explore a different side of myself. I truly feel that when young students and creators have access to the right tools, it gives them the confidence to experiment and bring their ideas to life. The speed, versatility and performance of the Alienware 16X Aurora made the entire process smooth and fun. I absolutely enjoyed jamming with Yashraj to bring this to life.”
Adding to this, Yashraj Mukhate, music producer, composer and content creator said, “For me, creativity is all about trying something new without worrying about getting it perfect. It doesn’t always need complex tools. You can create something as simple as beats using everyday objects, just like we did here. What really made the difference was bringing it all together on Jemimah’s Alienware 16X Aurora. It helped enhance the raw inputs, refined them and turned them into something more polished.”
The campaign will take an omni-channel approach, with the film going live across Dell’s social media platforms. It will be promoted across key digital platforms including YouTube, Instagram and Facebook, reaching students and young audiences across India.
Building on its commitment to engage with students beyond digital, Dell Technologies will also extend the campaign through on-ground and retail touchpoints, enabling consumers to experience its latest range of PCs, including the Alienware 16X Aurora. The campaign will be further amplified through collaborations and integrated initiatives aimed at connecting with students during the back-to-school season.
Campaign offers:
- Dell laptops are available at affordable prices starting at ₹2,699/month on EMI, with bank discounts and cashback up to ₹10,000
- Alienware starts at ₹1,18,999, with EMI options from ₹5,799/month, bank discounts, and cashback up to ₹20,000
- Students get additional benefits — warranty upgrades at ₹299, Accidental Damage Protection at just ₹99 and an Alienware Gaming Mouse at ₹999
Prashant Chaudhary
An android fan and A Computer Engineer who fell in love with the world of Internet Marketing. Worked on different SEO techniques for small to large Internet properties at Initial days of my Career. I am in love with my passion for Blogging and running several blogs in variety of category.
