Vodafone India today announced the launch of Vodafone M-Pesa PAY, an easy and ready to use digital payment solution to enable merchants and retailers to receive payments from their customers without any exchange of cash.
To start using this exceedingly friendly digital payment solution, retailers and merchants simply have to download Vodafone M-Pesa app and register for Vodafone M-Pesa PAY as a merchant. Once registered, they can notify individual customer to make the payment due. Customers just need to click on the notification and make payment digitally using their M-Pesa wallet, bank account and debit or credit card in a completely seamless, worry free and secure manner.
Launching Vodafone M-Pesa PAY, Sunil Sood, MD & CEO at Vodafone India said, “The Hon’ble PM has set forth the vision of a Digital India and a less cash economy. As a responsible corporate citizen, we are fully committed to playing our role in fulfilling this vision. We started our journey towards enabling financial and digital inclusion in 2013 with the launch of Vodafone M-Pesa and have since made considerable progress by successfully establishing a franchise of over 8.4 million customers and nearly 1,30,000 outlets across the country. With the launch of Vodafone M-Pesa PAY, we are accelerating this journey by creating a platform for merchants and retailers to easily embrace digital payments and also encourage their millions of customers to pay via digital currency.”
Vodafone has undertaken a cross country drive to educate and onboard retailers, merchants and consumers to start using Vodafone M-Pesa PAY, as the preferred solution for receiving and making payments. It is building on its established countrywide telecom distribution footprint to drive the adoption of digital payments and usage of Vodafone M-Pesa PAY amongst the retail and trading community, both in urban locations as well as in the hinterland, where such solutions are most needed.
Vodafone M-Pesa has pioneered numerous digital payment initiatives in India while associating with several government initiatives and developmental sector organisations. These include:
- Direct benefit transfer in 10 states to genuine beneficiaries via subsidy, pensions or support
- Enabling cash collection across 450 locations in Andhra Pradesh, Telangana, Gujarat, Karnataka and Tamil Nadu for Water Health India
- Disbursement, collection and digitization of loans in 22 locations for partnering with MFIs such as Bharat Financial Inclusion Limited (erstwhile SKS Microfinance) and Muthoot MFI
- Facilitating payments to artisans for Jaipur Rugs, India’s largest rugs manufacturer
Vodafone M-Pesa is the ideal digital wallet for everyone for it is available both as an app and also in USSD mode via short code *400# for all mobile phone subscribers to access and use. It empowers users to digitise cash, make payments for utilities, undertake transactions such as bill payment, recharges, remit to family and friends and/or withdraw cash at their convenience from nearly 1,30,000 touch points across the country.
