PSAV Global, HONOR’s official brand partner in India, has introduced a new AI-powered support engine, Uttik.com, into its after-sales service network. The initiative aims to handle customer queries with greater speed, accuracy, and language inclusivity, improving the overall service experience for smartphone users across the country.
“Customer satisfaction and after-sales excellence remain our utmost priorities,” said CP Khandelwal, CEO, PSAV Global, HONOR’s official brand partner in India. “Speed means nothing without accuracy. By adopting Uttik.com, we are ensuring that our customers not only receive faster responses but the right answers, in the language they speak. It is not just about automation but about empathy at scale. We know there is more work ahead, and we are committed to fixing what matters most to our users.”
This move comes at a time when conversational AI tools are becoming the go-to for users looking for fast and trustworthy responses. The global AI chatbot market is valued at roughly USD 15.6 billion in 2024 and is projected to nearly triple to USD 46.6 billion by 2029, indicating how consumer behaviour is shifting to instant AI-led solutions for daily tasks.
What is changing in HONOR’s after-sales service
The AI-powered Uttik.com engine is being rolled out across explorehonor.com and other digital touchpoints. It is designed to instantly respond to large volumes of repetitive queries like warranty checks, software updates, repair policies, and troubleshooting, eliminating the need for ticket-based waiting periods that often stretches several days.
Key features include:
- Instant, verified answers: Device specs, service policies, and troubleshooting guidance available within seconds.
- Answer Engine Optimization (AEO): The system learns from manuals, FAQs, and user feedback to generate relevant answers before a ticket is raised.
- Regional language support: Initial rollout includes Hindi, Tamil, and Bengali (beta) to make after-sales more inclusive for Tier 2 and Tier 3 markets.
- Reputation-based content mapping: Feedback from social platforms, forums, and e-commerce sites feeds into the system to help address common pain points proactively.
- Support intelligence dashboard: Real-time query insights allow teams to identify top issues and adjust policies or communication accordingly.
Aligning with a changing user base
Between April 2023 to March 2025, worldwide use of AI tools skyrocketed at triple-quadruple digit rates. Today’s smartphone users expect immediate, accurate answers and preferred language, placing added pressure on brands to meet those expectations.
By integrating Uttik.com, PSAV Global aligns HONOR’s after-sales strategy to evolving digital behavioral factors that enable a one stop approach to service and support, leveraging the speed, contextual application and access of AI capabilities.
Prashant Chaudhary
An android fan and A Computer Engineer who fell in love with the world of Internet Marketing. Worked on different SEO techniques for small to large Internet properties at Initial days of my Career. I am in love with my passion for Blogging and running several blogs in variety of category.
