HTC has today unveiled what it has been working on behind closed doors for the last 12 months, with the launch of its latest smartphone. With customer feedback an integral part of the development process, combined with an obsessive attention to detail, the HTC 10 delivers everything that you would want from a flagship device.
Playing to the Power of 10 – symbolizing greatness and independence but also that the whole is greater than the sum of its parts – this newest addition to the HTC phone family combines a world class camera with gold standard audio, bold new metal unibody design and unparalleled performance.
Designed to Perfection
Inspired by light and sculpted to perfection, the HTC 10 employs a new approach to design where bold contours are carved out of solid metal. Capturing the light beautifully, the chamfered edges boast a slimmer, more slender look with its full glass front merging seamlessly into the metal body.
Passionate about the small details, it’s not just the materials that come under scrutiny when we create a new handset. With the HTC 10, our design teams worked tirelessly to build a phone where the power button has been beautifully crafted, where the speakers deliver a sleeker look and better sound quality and where the fingerprint sensor recognizes your finger from almost any angle.
It is also important that we got the build absolutely right. Mercilessly engineered to handle everyday knocks, bumps and scratches, the HTC 10 was subjected to over 168 hours of extreme temperature tests, ranging from a freezing -20’C to a scorching 60’C, plus over 10,000 drop, bend, scratch and corrosion tests.
World-class camera!
With HTC 10 we’ve delivered what we believe to be the best smartphone camera available on the market today. With the world’s first optically stabilized, larger aperture f/1.8 lenses on both the front and rear cameras, new larger sensors, 12 million of our new generation UltraPixels (1.55um per pixel), faster laser autofocus powering the main camera and a wide angle lens and screen flash on the front UltraSelfieTM camera, this smartphone delivers brilliantly sharp, low light and high-resolution photos whether behind or in front of the lens.
Best in sight, best in sound
But it’s not just the imaging that puts this smartphone at the top of its game – the HTC 10 combines vivid 4K video with the world’s first stereo 24-bit Hi-Res audio recording, capturing 256 times more detail than standard recordings, across twice the frequency range and enabling you to bring to life your recorded content as if you were actually there in person.
Performance at its Best
Whilst the HTC 10 nails it on the hardware, we have also delivered what we believe to be best in class software by focusing on getting the fundamentals right. With apps that launch twice as fast and that perform to the highest standard and a next generation quad HD display that is 30% more colourful, creating a true cinematic feel, and that is 50% more responsive to touch than its predecessor, even the smallest and fastest of finger movements track perfectly.
Controlled by You!
By reducing the number of duplicative and pre-loaded apps and bloatware, and integrating the best of both HTC and Google, we have created a more streamlined phone that enables you to decide what you want on your handset.
Accessories and availability
To further streamline your experience, the HTC 10 offers an all-new Ice View case with a semi-transparent and highly versatile single front-cover case. So when that next call or message comes in, or when you need to skip a track, or snap that perfect shot, you can do it without even opening your smartphone’s case. It’s simplicity, without sacrificing protection.
