With a view to make smartphones appealing for a larger segment of market, ASUS, the Taiwanese leader in mobile technology, today announced permanent price reductions for 7 finest ZenFones namely ZenFone 3 (5.2, 5.5), ZenFone Max, ZenFone 3 Max (5.2, 5.5) and ZenFone Go (5.0, 5.5).
Commenting on the announcement Peter Chang, Region Head – South Asia & Country Manager for ASUS India said, “India is one of the biggest markets for us and we are committed to accelerating our rapid growth. Innovatively crafted ZenFones have been successful in attracting our discerning Indian customers, and we are confident of the future as well. In this New Year, we will focus on two pillars of our strategy – ‘the first pillar’ is providing best technology that will work in India and the ‘second pillar’ is attractive pricing. We plan to have aggressive pricing to make ZenFones the most preferred smartphone choice for the Indian Consumer.”
Details of reduced prices:
| Product | Launch price | Revised price |
| ZenFone 3 5.2” (ZE520KL) | INR 13,999 | INR 11,999 |
| ZenFone 3 5.5” (ZE552KL) | INR 16,999 | INR 14,999. |
| ZenFone 3 Max 5.2 (ZC520TL) | INR 9,999 | INR 8,499. |
| ZenFone 3 Max 5.5 (ZC553KL) | INR 12,999 | INR 9,999. |
| ZenFone Max (ZC550KL) | INR 7,999. | INR 7,499 |
| ZenFone Go 5.0” | INR 7,499 | INR 6,499 |
| ZenFone Go 5.5” | INR 7,999 | INR 6,999 |








