Snapdeal, India’s largest online marketplace, today announced an exclusive partnership with Decathlon, one of world’s largest sporting goods retailers. As a part of the association, Snapdeal customers will have access to the impressive range of sportswear and sports equipment from Decathlon on a dedicated brand store.
The entire Decathlon product range that includes over 5,000 products and equipment for over 40 sports will be available on Snapdeal’s website. The online store will feature various products starting as low as Rs 99.
Speaking about the partnership Rahul Taneja, Vice President – Category Management, Snapdeal said – “We are excited to partner with Decathlon to bring their range online. It’s a great addition to our offerings in the sports category. The category has grown by 200 percent during the past year as is likely to be a high growth segment with customers becoming more fitness conscious. We are confident that Decathlon’s range of products coupled with Snapdeal’s frictionless and reliable shopping experience will be welcomed by customers across India”
Nilabh Banerji, Head of Omni Commerce, Decathlon said, “We believe that Snapdeal complements our strategy to make “Sports Accessible to all” very well. Along with our stores, our ability to sell through Snapdeal ensures we are able to make our sports products more accessible to people especially in Tier 2 and Tier 3 cities”
Shopping trends recorded on Snapdeal for the year 2015 revealed sales of products in the Fitness category have tripled in 2015 compared to the year before.
