Continuing its tradition of powerful technology paired with smart Silicon Valley design, Obi Worldphone™ today launched its latest model, aimed at young professionals in a host of fast-growing markets spread across Asia, Africa, Latin America, and Europe.
Named the Obi Worldphone MV1, Obi’s latest device embodies the company’s deep-rootedphilosophy that sophisticated design is just as vital to a modern phone as its internal components.The phone’s sculptural look was created by Ammunition, a San Francisco-based design firm that shares Obi’s ethos of fashion, form, and function. With the company’s signature elevated screen and palm-fitting body, the MV1 represents a refreshing wave of design packed into a practical 4G LTE enabled device.
“This is an industry with 200 different brands vying for consumers’ attention. There will be 1.4 billion Android phones produced in 2016 alone, so there needs to be a way to stand apart from the pack,”says Obi Worldphone Co-founder John Sculley. “The components for all these different phones aremass produced, in the same countries, and often in the same exact factories. What we’ve done withthe Obi Worldphone from the very beginning is show that it’s possible to have a beautifully designedphone that fits into your lifestyle at an accessible price without sacrificing form and technology. Youdon’t have to give up style in exchange for substance. With the MV1, you can have both.”
“For our markets, the design of the MV1 is a fresh, modern breath of air in a sea of sameness. Its combination of simple form, iconic outline and resolved details make it an object to be desired,”says Ammunition founder and Obi lead designer, Robert Brunner.
MV1 comes equipped with both Android Lollipop 5.1 and Cyanogen OS 12.1.1, the latest operatingsystem from Cyanogen. In addition to improved security and privacy options the OS provides enhanced features like Truecaller, which allows users to block incoming spam calls, and LiveDisplay, which intelligently adjusts the user’s screen based on ambient light.
