Cellecor Gadgets Limited, one of India’s fastest-growing homegrown consumer electronics brands, today announced a major milestone in its global growth journey with the establishment of its first international manufacturing facility in Liberia, Africa. This strategic expansion marks Cellecor’s entry into overseas manufacturing and positions the company to serve the rapidly growing African consumer electronics market through local production.
The upcoming manufacturing facility will cater to markets across Africa, enabling Cellecor to significantly strengthen its international presence while capitalising on the continent’s growing demand for affordable consumer electronics and home appliances.
Backed by a ₹300 crore fund raise throughFCCBs, the company expects the manufacturing facility to be operational by the end of 2026, with commercial production commencing shortly thereafter.
The Liberia facility will manufacture a comprehensive portfolio comprising Smart TVs, Washing Machines, Air Conditioners, Air Coolers, Smartphones, Feature Phones, Tablets, Audio Products and Small Kitchen Appliances, making it one of Cellecor’s largest manufacturing investments outside India.
Africa represents one of the world’s fastest-growing consumer markets, with a population exceeding 1.5 billion. Rising urbanisation, increasing disposable incomes and growing demand for affordable technology products make the region a significant long-term opportunity for consumer electronics manufacturers. Through local manufacturing, Cellecor aims to optimise logistics, benefit from favourable trade policies, improve cost competitiveness and establish a robust regional supply chain to support future growth.
Commenting on the expansion, Mr. Ravi Agarwal, Co-Founder and Managing Director, Cellecor Gadgets Limited, said: “This is a defining milestone in Cellecor’s evolution from an Indian consumer electronics company into a global brand. Africa today represents an opportunity similar to what India offered a decade ago—a rapidly expanding consumer market with increasing demand for quality, affordable technology products. Establishing our manufacturing base in Liberia allows us to manufacture closer to customers, optimise our supply chain and strengthen our competitiveness across the continent.
Our objective is not simply to export products from India, but to build a long-term manufacturing and distribution ecosystem that supports sustainable growth across Africa. This investment reflects our confidence in the region’s economic potential and reinforces our commitment to building a globally competitive Indian consumer electronics brand.”
The company expects its African business to generate approximately ₹450 crore in revenue during its first year of operations, with the potential to scale to ₹1,500–2,000 crore over the following two to three years.
For FY26, Cellecor reported revenue of approximately ₹1,292 crore, with an EBITDA margin of around 5.5% and a PAT margin of approximately 3.1%. The company expects revenue of ₹1,800–2,000 crore during the current financial year and has outlined an ambitious roadmap to achieve ₹5,000 crore in revenue from the Indian market over the next three years.
The Liberia project is also expected to generate significant employment opportunities, with more than 200 jobs planned during the initial phase of operations, while strengthening Cellecor’s manufacturing capabilities, regional distribution network and global brand presence.
The expansion reinforces Cellecor’s long-term strategy of building a globally diversified consumer electronics business while strengthening India’s position as an emerging hub for international consumer technology brands.
Prashant Chaudhary
An android fan and A Computer Engineer who fell in love with the world of Internet Marketing. Worked on different SEO techniques for small to large Internet properties at Initial days of my Career. I am in love with my passion for Blogging and running several blogs in variety of category.
