Royal Challenge Packaged Drinking Water is set to deepen its connection with India’s growing gaming and pop culture audience by announcing Tanmay ‘Sc0ut’ Singh as the face of its upcoming on ground experiences at Comic Con India 2025 across Jaipur, Guwahati, and Pune.
Royal Challenge Packaged Drinking Water is also the official Hydration Partner for all three Comic Cons, a partnership that underscores the brand’s ongoing commitment to youth culture, gaming, and community engagement.
The campaign kicks off with Guwahati’s first ever Comic Con on November 22, marking the start of an engaging multi-city initiative that brings together fans, creators, and gaming enthusiasts under one roof. Each city edition will feature unique interactive experiences designed to connect with India’s youth through creativity, competition, and community.
At Comic Con India 2025, The Royal Challenge Packaged Drinking Water Zone will feature an extensive VR Cricket experience, alongside interactive gaming booths, creator meet-and-greets, and digital content stations designed to create immersive fan interactions. The zone will highlight hydration as an enabler of performance and focus, aligning with the brand’s broader “Hydrate the Bold” mission.
As one of India’s most influential gaming personalities, Sc0ut will headline all three city editions, interacting with fans, participating in live challenges, and sharing his journey as part of India’s growing esports and creator landscape.
Speaking on the collaboration, Tanmay ‘Sc0ut’ Singh said, “Comic Con is the perfect space to engage with the new generation of gamers and creators who are shaping India’s entertainment landscape. I’m excited to collaborate with Royal Challenge Packaged Drinking Water for this activation because it reflects how gaming has become a part of everyday youth culture. Meeting fans in Jaipur, Guwahati, and Pune and being part of that energy is going to be a great experience.”
Varun Koorichh, Vice President – Marketing and Portfolio Head, Diageo India, said, “Comic Con brings together creativity, community and bold expression, which makes it the right place to connect with the next generation of gamers. Gaming is no longer a fringe hobby. It shapes how young India interacts, competes and builds identity. Our presence with Royal Challenge Packaged Drinking Water at Comic Con reflects our commitment to sport in all its forms. As cricket evolves across digital platforms, we want to support the rise of new-age gamers and be part of this cultural shift.”
Royal Challenge Packaged Drinking Water’s recent campaign and anthem, ‘Main Nahi Toh Kaun Be’, has already established the brand as a strong voice for individuality and self-belief. The message continues through these on-ground experiences, where audiences can participate in creator-led challenges, interactive brand showcases, and gaming-inspired contests that bring together entertainment, sport, and community.
According to the FICCI-EY Media and Entertainment Industry Report 2025, India’s gaming audience has crossed 500 million users, and the number of brands investing in esports is projected to rise steadily in the coming years. Royal Challenge Packaged Drinking Water’s growing footprint in the space, through partnerships with top creators, esports events, and cultural festivals, reflects its commitment to supporting this ecosystem and the young audiences driving it forward.
With the 2025 Comic Con India editions expanding to Guwahati and Jaipur for the first time, the platform continues to bring together fans from across comics, gaming, entertainment, and pop culture. The partnership with Royal Challenge Packaged Drinking Water adds a strong gaming and creator-led dimension to the experience, ensuring visitors engage with the community in new and interactive ways.
Prashant Chaudhary
An android fan and A Computer Engineer who fell in love with the world of Internet Marketing. Worked on different SEO techniques for small to large Internet properties at Initial days of my Career. I am in love with my passion for Blogging and running several blogs in variety of category.
