Kent Ro, a pioneer in domestic RO purifiers, is venturing into the cookware segment to diversify its product portfolio. Building on the success of its Kuhl BLDC fans, Kent aims to revolutionize the cookware industry by focusing on health and durability. Departing from conventional materials, Kent’s cookware features triply and hard-anodized offerings, blending the benefits of stainless steel and aluminum.
In a market dominated by steel, aluminum, and non-stick players, Kent’s Healthy Cookware stands out with its innovative design. Crafted from Tri-Ply, stainless steel, and hard-anodized materials, it ensures faster and uniform heating, with an aluminum layer for insulation from direct food contact. The initial product lineup includes essential kitchen utensils like pressure cookers, kadais, pans, and tawas.
Kent maintains its commitment to health, aligning with its philosophy across product categories. The company, with three state-of-the-art manufacturing plants, contributes to the “Make in India” initiative. Mahesh Gupta, Chairman of Kent, emphasizes innovation and commitment to providing health-centric solutions to Indian households.
With a 40% market share in the RO segment and robust growth in BLDC ceiling fans, Kent anticipates a substantial 25-30% overall growth, driven by its diverse product portfolio. The move into cookware reflects Kent’s dedication to offering products not just made in India but made for India.
The India kitchenware market, estimated at USD 1,668.01 million in 2022 according to data from market research firms, is poised for growth with a projected CAGR of 3.01% between 2023 and 2029, reaching a value of USD 1,992.45 million. Key drivers include increasing consumer consumption, rising per capita income, and a growing population across diverse regions.
Prashant Chaudhary
An android fan and A Computer Engineer who fell in love with the world of Internet Marketing. Worked on different SEO techniques for small to large Internet properties at Initial days of my Career. I am in love with my passion for Blogging and running several blogs in variety of category.
