Since a few days, ‘Innelo – powered by iVOOMi’ has been doing the rounds on social media. Putting all speculations to rest, iVOOMi today officially announced the launch of its ‘India-first’ sub-brand – Innelo, distinctively created to cater to the diversified needs of the smartphone buyers in India. With an online-first focus, Innelo has tied up with Amazon India to be its exclusive online partner. The company will invest $10 million in the initial first year of its operations.
With global ambitions, Hong-Kong based Innelo, is a premium electronics brand born out of the drive to create technology for the global citizens of today. The new brand will be backed by supply chain, operations and service infrastructure of iVOOMi in the Indian market with sales being skilfully supported by a dedicated network of 500+ service centres across the country.
Innelo’s products are created to meet the needs of the urban consumers through unique, exquisite design, leading specs, cutting edge technology, and premium quality. With an eye for detail, the smart products by Innelo are reflective of a lifestyle that stands true to the global nature of millenials who are innovators in the truest sense. The product range would include smartphones, smart accessories, and more. Each Innelo product goes through a demanding 20+ quality test rounds before reaching the market. The first product to be launched in India is the Innelo 1 Smartphone, featuring a Notch Display, designed for the urban and young audience of the country.
Commenting on the launch, Mr. Ashwin Bhandari, CEO, Innelo India says, “We are delighted to bring our sub-brand Innelo to India. With a vision to capture the premium smartphones and accessories market, we aim to bring high-end technology products and offer them at pocket-friendly prices. With Innelo, we intend to become a sustainable, youth-centric technology conglomerate; creating products for India, in India”
“The brand’s products are tailor-made to suit the Indian audience and environment. These products would be launched in the price segment of 7K to 13K. We are in India for the long run and will affirmatively contribute to the ‘Make in India’ initiative. Currently, the company’s products would be assembled and packaged in India”, he further added.
The strength and expertise of Suntex lie in developing OEM & ODM complete products. A rigorous process of R&D and meticulous market research coupled with the learnings derived from Suntex would help Innelo to offer the most youth-centric, cutting-edge technology of global standards.
About Innelo
Innelo, powered by iVOOMi, is a brand to reckon with in the electronic industry, spearheading technical innovations especially crafted for the global consumers. The concept behind Innelo is to earmark the technical legacy of Suntex with fresh ideas and novel innovations and become a sustainable & youth-centric technology conglomerate, creating products for India, in India. Backed by the support of the global OEM & ODM giant Suntex, with outspread expertise in AV accessories, smartphones and many others, Innelo is effectively creating intelligent and customer oriented technology, especially for the youth who believe in making every moment in life matter.
Innelo products are the brainchild of the Shenzen as well as Indian workforce, believing in the concept of ‘Simple Conversations Inspire Big Ideas & Insights’ where plans are made by the unique mix of the instinct and emotional blend. One might often hear the team state, “Innelo is one place where we cannot really make out who works more- the mind or the heart”.
Backed by the innate support and efficient knowledge transfer from Suntex, with the additional reinforcement of in-depth market research of the Indian sector, Innelo has been a true-blue advocate of ‘Make in India’ since the inception of its first product. In fact, India is home to the company’s assembling and packaging unit and each product undergoes a rigorous 20+ quality test rounds, keeping in mind the eye for detail and customer satisfaction.
With the aim to propagate the Indian sector forward, Innelo is all prepped to set a manufacturing unit with a dedicated SMT (Surface Mount Technology) for the local PCBA (Printed Circuit Board Assembly) on the ingenious soil, paving way for rapid production as well up-scaling the existing employment opportunities. The plant’s strategic position will not only ensure optimum resource influx & connectivity to bolster the employment rate but also bring forth the steadfast growth of Innelo among the consumer mass and brand patrons, thereby catering to the vision of bringing forth technology for the youth at a reasonable price, which will be made for India, made in India.
Prashant Chaudhary
An android fan and A Computer Engineer who fell in love with the world of Internet Marketing. Worked on different SEO techniques for small to large Internet properties at Initial days of my Career. I am in love with my passion for Blogging and running several blogs in variety of category.
