On 7th April, between 11.30 am and 3.30 pm, a few chosen ones were the reason for heads turning and eyes filling up with admiration as they buzzed past the crowd near Golf Course Road in Gurgaon. How? Droom, India’s pioneering online automobile transactional marketplace, along with Uber, world’s largest ridesharing app, launched a joint campaign called #LoveSuperbikes, which brought the thrill of speed to the users of the Uber app for a 15-minute experience of a lifetime!
Here’s how it worked
- Users fired up the Uber app during the campaign period and sent a request for ‘Superbikes.’
- If the request got accepted, an Uber MOTO arrived at their doorstep and took them to the superbike station at Qutub Plaza.
- There, glorious and legendary superbikes awaited them, along with a rider, to take them on a 3km, 15 minute rip-roaring ride!
- Post the ride, the Uber MOTO dropped the lucky ones back to the drop location of their choice. All this for an exuberant price of Rs 0!
Commenting on the campaign, Rishab Malik, Co-Founder and VP – Business Development, Droom, said, “At Droom, our goal is singular: to offer customers the ride of their dreams in as convenient a manner as possible. We wished to popularize the concept of superbiking with the #LoveSuperbikes campaign and who better to partner with than Uber. Previously, Droom and Uber have brought supercars and choppers on demand and we were absolutely certain that this campaign would also be an overwhelming success. The faces of the lucky users and superbike lovers flushed with a robust adrenaline rush and an ear-to-ear grin after completing the ride, was a treat to watch.”
Uber spokesperson Prabhjeet Singh, General Manager, North India, UBER said, “This campaign was initiated to enhance the spotlight on Uber MOTO fleet of two-wheelers for travel, which is a blessing specifically for people who frequently experience the monstrous traffic jams in Gurgaon and other areas in Delhi-NCR. With a MOTO, you can zip through the busy streets of Gurgaon or the narrow lanes of Old Delhi and reach your destination in no time. We were extremely excited to collaborate with Droom on this campaign and bring to our riders world class superbikes in pristine condition that promised an experience that’s hard to match. We are certain that while experiencing the thrill of super bikes, our riders were able to find more reasons to use MOTO and see the benefits of bikesharing for the city.”
There were certain guidelines, however that users were expected to follow during the campaign. There was only 1 ride per request with a specific duration of 15 minutes. The superbikes were not, at any stage, given to the users to drive. Only 1 rider could ride pillion and it was compulsory to wear laced shoes and not sandals, floaters or chappals. All users going to ride had to sign on a waiver form before taking the ride. Lastly, although it was not compulsory, full length denim jeans and a jacket was recommended for users.
The offer was limited and open only to the residents of Gurgaon. The Superbikes were only a part of the promotional event and not a part of the regular MOTO fleet. The event was an extravaganza and the lucky users would remember 7th of April, 2017 as the day when they went full throttle!
