Strengthening its commitment of building a platform for independent music in India, Sennheiser announced its third edition of Sennheiser Top 50-a battle of Indian bands to compete and make their way to the coveted list of Top 50 best bands in India. Making it bigger and better Sennheiser Top 50 season 3 will hold on ground battle amongst 4 zones, North- Delhi, South- Bangalore, East- Shilong and West- Pune. Sennheiser is further raising the stakes this year with the most credible jury in the music fraternity, 2-year endorsement by Sennheiser which will give them access to Sennheiser gear by being the face of Sennheiser for the next year and prizes worth 20 lacs that will leave you drooling! The jury this year constitutes of the stalwarts of the music industry – Shankar Ehsaan Loy, Raghu Dixit and Papon. The registration period for the most coveted trophy starts from 1st June 2017 and goes on till 1st July 2017.
Not just this! The winning band will take home a Trophy which will be witnessed via a grand finale in Mumbai where top 4 bands (winners of the zonal finales) will battle it out to be number 1.
All this makes Sennheiser Top 50 a perfect platform for Indian bands to showcase their talent and create a place for themselves in the competitive and growing music industry.
The last two editions of Sennheiser Top 50 saw tremendous response and engagement. Over 2000 musicians from 75 cities across all genres – pop, rock, fusion, classic, metal, jazz and blues engaged through this initiative by Sennheiser, thereby, providing them a great platform to showcase their talent.
Mr. Vipin Pungalia, Director, Sennheiser Professional Segment India, commented on Sennheiser-Top50 saying, “The overwhelming response from the last two editions has encouraged us to come back with yet another season of Sennheiser Top 50 in helping in bands recognition accross various genres. There is great talent in the country and we want to offer them the right platform to showcase it. We are very excited to bring the best jury on board to recognize our Top 50 and believe that we will be witnessing some potential and great talent through this journey. We are also hoping for a great response from different zones, as there is enormous talent everywhere but not enough platform to showcase it, thereby encouraging us to have zonal finales along with the grand finale this year. “
Mr. Saahil Kumar, Head Marketing, Sennheiser India, commented, “As a company, we are known for innovations and shaping the future of audio. Hence, it is but obvious that our marketing efforts are also aligned to the same. We see Sennheiser Top 50 as a platform for young talented musicians, semi-professional bands who have the grit and guts to pursue music as a career but might lack the right support and resources. Our every endeavour is to help these bands scale up, get known better and produce or create better music with the help of quality equipment. We started as an only digital leader board – the first ever in India and this year, we have scaled it up to 4 zonal finales to be able to reach bands in every nook and corner of India. Our strategy is simple – to support the emerging independent music scene in India and enable these bands to explore their talent. We only plan to scale it up further from here.”
Renowned composer and singer trio, Shankar–Ehsaan–Loy, said, “We are very excited to be a part of this innovative hunt for India’s best bands for the third time in a row! It is a great initiative by Sennheiser in providing a platform for budding musicians to not just showcase their talent but also start their journey to become the next big thing in the music industry. We are expecting diverse talent across genres and can’t wait to start this journey!”
Internationally reputed Singer – Songwriter, Raghu Dixit, said, “It is a great effort by Sennheiser of bringing the Independent music scene to the forefront! In the previous editions also the bands have showcased great potential and zeal to make it big in the professional music industry. I wish all the bands luck and hope to see more bands coming ahead and using platforms like Sennheiser Top 50.”
Popular Singer & Composer, Papon, expressed his excitement saying, “Music is an integral part of the fabric of India and the North East is no exception. Assam, where I was born and a place I proudly call home, has a lot of talented musicians and bands waiting for the right platform to help them turn their dreams into reality. Sennheiser as a brand has always focused on revolutionising the music industry, which is something I appreciate. And I really hope that all the talent out there in North East gets recognised and we have a winner from my region!”
Registrations begin on 1st June and will be on till 1st July post which the top 100 shortlist will be announced on 12th July basis selection by both internal as well as external jury from the entries submitted. The next phase will involve voting within zones to choose top 3 bands from each zone, who will then battle out at regional finales to get into top 4 as well as revealing ranks from 5 to 50 basis 70% jury decision and 30% public voting. The winners of each zone will be announced followed by a grand finale in Mumbai where the top 4 bands will battle out infront of the jury to become number 1.
Prashant Chaudhary
An android fan and A Computer Engineer who fell in love with the world of Internet Marketing. Worked on different SEO techniques for small to large Internet properties at Initial days of my Career. I am in love with my passion for Blogging and running several blogs in variety of category.
