According to the latest research by Smartphone Model Tracker (SMT) service, OPPO R9s is the star performer, shipping 9 million units globally and becoming the world’s third most popular smartphone model after Apple’s iPhone 7 and iPhone 7 plus.
Global smartphone shipments reached a robust 353.3 million units in Q1 2017. The top-five most popular models together accounted for 1 in 6 of all smartphones shipped worldwide during the quarter.
“The fact that OPPO is one of the number one selling Android smartphone in Q1 2017 is a phenomenal achievement for the company. OPPO is not operating in as many markets as other smartphone manufacturers, so the fact that we’ve captured 2.5% of the global market with the R9s shows that the premium quality handsets are in huge demand in the South Asian countries.” Said Mr Sky Li, Global Vice President, OPPO and President OPPO India.
OPPO R9s shipped 8.9 million units for third place and 3 percent market share worldwide in Q1 2017. OPPO as a brand is wildly popular in China and growing rapidly across India. The R9s is OPPO’s flagship 4G device with key features such as dual-SIM connectivity and fingerprint security.
Exhibit: Global Smartphone Shipments & Market share by Model in Q1 2017
| Global Smartphone Shipments by Model (Millions of Units) | Q1 ’16 | Q1 ’17 |
| 1. Apple iPhone 7 | 0.0 | 21.5 |
| 2. Apple iPhone 7 Plus | 0.0 | 17.4 |
| 3. OPPO R9s | 0.0 | 8.9 |
| 4. Samsung Galaxy J3 (2016) | 3.0 | 6.1 |
| 5. Samsung Galaxy J5 (2016) | 0.0 | 5.0 |
| Others | 330.1 | 294.4 |
| Total | 333.1 | 353.3 |
| Global Smartphone Market share by Model (% of Total) | Q1 ’16 | Q1 ’17 |
| 1. Apple iPhone 7 | 0.0% | 6.1% |
| 2. Apple iPhone 7 Plus | 0.0% | 4.9% |
| 3. OPPO R9s | 0.0% | 2.5% |
| 4. Samsung Galaxy J3 (2016) | 0.9% | 1.7% |
| 5. Samsung Galaxy J5 (2016) | 0.0% | 1.4% |
| Others | 99.1% | 83.3% |
| Total | 100.0% | 100.0% |
| Total Growth YoY (%) | -3.4% | 6.1% |
Source: Strategy Analytics
