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Opera Mini exclusively redesigned for India

Launching a redesigned version of the Opera Mini browser exclusively for Android users in India, Opera today announced its partnership with Bollywood Hungama to offer exciting content from the world of entertainment. This version also allows users to download videos from social media and video platforms, which can be watched when offline.

Opera conducted extensive focus group research in India and found out that Bollywood and sports are the most popular categories of content that users like to read from the browser. This insight was applied to the latest version of Opera Mini, making India the only country where Opera works with local content partners. With these partnerships, Opera Mini users can access content from Bollywood Hungama and sports updates by Sportskeeda from the start page of the browser.

Opera

Access popular content directly from the Opera Mini’s start page

The latest Opera Mini provides users with their daily dose of Bollywood news from the homescreen itself. Opera’s partnership with popular entertainment portal, Bollywood Hungama, will serve users a freshly curated Bollywood news feed. Bollywood Hungama is the preferred destination for the latest and most reliable Bollywood news, including box office updates, collections, interviews and reviews.

“With this association, we look forward to bringing to Opera Mini users Bollywood Hungama’s wide content offering of nearly 50 Bollywood stories a day, over 1,00,000 celebrity photos and wallpapers, 15,000 videos, and 50,000+ songs along with a repertoire of Bollywood movies and a celebrity database from 1931 onwards,” said Siddhartha Roy, CEO – Hungama.com.

In addition to content from the new partners, Opera Mini already has a news feature that displays articles across categories such as News, Business, Technology, Travel, Lifestyle, and so on. Users can customise this news feed by choosing their preferred categories and display language.

Download videos from favourite social networking sites

Streaming videos on sluggish mobile networks can be frustrating. Users also prefer downloading over streaming the same video again and again. Therefore, the new Opera Mini features a built-in media player with the ability to download videos from popular social networking and news sites directly onto users’ smartphone or memory card.

“India is the largest market for Opera and we are working consistently towards bringing users’ favourite content closer to them. It is only in India that we are partnering with local content providers, such as Bollywood Hungama”, said Sunil Kamath, Vice President for South & Southeast Asia at Opera.

“Speed is of utmost importance for users on slower mobile networks. To improve the video watching experience, first we added the video boost feature, which compresses videos and reduces buffering. With today’s launch, we add a video download option so that users can enjoy their videos any time, even when they are offline. This new version will provide a more engaging browsing experience to users,” adds Sunil.

With the new design, direct access to Indian-made content, video download and support for 13 local languages, Opera Mini becomes the most convenient and efficient mobile app for indian users.

Opera Mini is among the world’s top 10 fastest growing apps on Google Play. http://www.ironsrc.com/resources/industry-intelligence/

About Bollywood Hungama

A part of India’s leading digital entertainment company – Hungama Digital Media Entertainment Pvt. Ltd., Bollywood Hungama is India’s pioneer Bollywood entertainment portal. Since its launch in 1997 (as IndiaFM.com) Bollywood Hungama has been the preferred destination for the latest and most reliable Bollywood news, including box office updates, collections, interviews and reviews.

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