Aimed at strengthening the company’s portfolio in the phablet segment, Micromax Informatics, India’s leading handset player and the 10th largest player in the world, today introduced Canvas Mega 2, its new large-screen smartphone for the young, evolved, hyper-social and on the go consumers. Part of Micromax’s successful Canvas Mega range, the Mega 2 smartphone is a perfect combination of large screen with slim bezel and increased screen to body ratio, best in class imaging and display technologies and sleek design and long lasting battery life to address the needs of young consumers who are looking for large screen smartphones for work, video consumption and gaming needs.
Micromax enjoys a market share of over 15% in the phablet segment with its super successful Canvas Doodle and Canvas Mega series. The launch of Canvas Mega 2 further reinforces its commitment to grow the large screen smartphone segment and provide consumers with a device that will make video consumption and gaming on the go a sheer delight.
Commenting on the launch Mr. Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said “With the proliferation of 3G and 4G networks, the mobile video traffic is expected to grow at a CAGR of 88% between 2014 and 2019. Mobile gaming is another big area of growth with user base likely to reach 320 million by 2020 (source: statista) from the current 180 million. This has led to the phablet category’s phenomenal growth of 190% in 2015 over previous years. We believe, there will be further rise of mobile internet and persistent increase in demand for larger screens and video consumption. Micromax spotted these trends early on with its super successful Doodle series and now furthering it with Mega series by offering consumers various large screen smartphones options to provide an immersive internet and entertainment experience.”
“With the launch of Canvas Mega 2, we will surely drive the value for money phablet category in the country by addressing major consumer pain points of better viewing experience and more productivity on-the-go at disruptive price points. With the cricketing season on its roll, the new smartphone will be a true haven for the sports aficionados in the country as they will be able to consume best quality cricket viewing experience on the move.” he added.
Multimedia Powerhouse
Targeted at consumers who use their smartphone as a multimedia consumption device, the Canvas Mega 2 sports a mammoth 6-inch qHD IPS display enabling consumers to watch cricket on the move with stunning contrast and vivid colors. Consumers can watch videos and play HD games uninterrupted with Mega 2’s long-lasting 3000mAh battery. Additionally, streaming and uploading videos on social media is a breeze as the smartphone is 4G LTE enabled. With the all new Canvas Mega 2, the cricket fanatics can indulge in perfect cricket viewing experience this IPL season.
Priced at Rs. 7,999/- the Canvas Mega 2 smartphone is available in black color.
