FreeCharge, India’s fastest growing digital payments platform, today announced its partnership with Andhra Government to be part of the ‘AP Purse’ initiative of the government. ‘AP Purse’ is a state government initiative to help consumers make convenient and effective use of digital payments, including mobile wallets.
The Andhra Pradesh government has been consistently tracking the demonetization situation and implementing ways to redress public inconvenience. ‘AP Purse’ is a folder which contains various payment apps and tools designed to enable citizens to start using digital payments in a ready and convenient manner. Users and merchants will be able to download the “AP Purse” and access and install the required apps.
The government intends to promote “AP Purse” as a large scale solution that addresses both the needs – of creating awareness and increasing adoption of digital wallets, especially outside the bigger urban areas.
Speaking on the development, Govind Rajan, CEO, FreeCharge said, “We support the vision of Honorable Chief Minister, Nara Chandrababu Naidu Garu, to digitize the economy and transform Andhra Pradesh into a cashless economy. With more and more people using digital payments, there will be enhanced awareness on the ease and benefits of the same. At FreeCharge, we are proud to partner with the AP government in their mission to move payments from cash to digital currency.”
FreeCharge wallet has an extensive merchant network and can be used for booking bus, rail and air travel, for phone recharges, for payment of utility bills, for purchase at grocery stores, chemists and for making Peer to Peer (P2P) and Peer to Merchant (P2M) payments. In a recent tie-up it has signed up to be present at more than 53,000 petrol pumps across the country. Users will also be able to pay for LPG deliveries using FreeCharge. It is also widely used to pay for cab rides, for ordering from food delivery outlets and for booking movie tickets. The FreeCharge wallet is also very popular at national retail and food chains like Shoppers Stop, Pantaloons, Dominos, Mcdonalds, Cafe Coffee Day, Barista etc.
