Flipkart, India’s largest e-commerce marketplace, has overhauled its perfume catalog, a top performer in the beauty category, in the run up to its annual Big Billion Days Sale. Project Authenticated’ is a 180-degree relaunch in response to customers’ concerns regarding the legitimacy of luxury fragrances sold online.
Project ‘Authenticated’ promises a revamp of Flipkart’s portfolio comprising 2000+ perfumes and a seal of authenticity on the listing image, a new feature that showcases brand-approved sellers. This will accompany the launch of 100+ luxury perfumes, debuting international brands such as Shakira and Abercrombie and Fitch. The company will also add more exclusive partnerships and expand its collection of globally recognised labels in coming months, some of which has already kicked off with brands such as Jaguar, Police, Bvlgari, Davidoff, Calvin Klein, Guess and Michael Kors. Some of the Indian brands that will be part of the portfolio are Titan Skinn, Fogg & Denver driven by Exclusive Selection in brands like Fogg, Denver & More
“At Flipkart, we are committed to enhancing our customers’ buying experiences. This initiative ensures that consumers can be certain they are buying genuine products straight from brand-authorised distributors.” explained Nishit Garg, Head of the category at Flipkart.
“Studies have found the biggest problem plaguing the international perfume market is customers’ persistent doubts about the authenticity of what they buy. We hope that Project ‘Authenticated’ will match the offline purchase experience for our users,” he added.
This precedes Big Billion Days, Flipkart’s landmark festive event. While perfumes are a driver of the beauty category year-round, their popularity as gifts tends to boost sales in the last quarter of the year.
The size of the perfume industry as a whole is predicted to grow 50 percent to Rs. 3000 crores over the next five years, as India’s growing working-class displays a willingness to buy beauty products and as they increasingly value personal grooming and appearance.
Prashant Chaudhary
An android fan and A Computer Engineer who fell in love with the world of Internet Marketing. Worked on different SEO techniques for small to large Internet properties at Initial days of my Career. I am in love with my passion for Blogging and running several blogs in variety of category.
