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Bajaj and Honda emerge as the most preferred 2 wheeler brand of customers: Droom Report

Droom, India’s largest and pioneering online automobile transactional platform, recently released its analysis report for the end of Q2 of the FY 2017-18. While the report substantiated cetain known facts, it also sprang up some highly interesting observations regarding Droom’s 2 wheeler sales figures, which comprised a whopping 44% of Droom’s overall sales.

While Bajaj emerged as the most popular bike brand with 29% of buyers opting for its bikes, Honda and Yamaha ruled the charts when it came to scooters, securing 59% of the total scooter sales between them. Cumulatively, Bajaj, Honda, and Yamaha were the 3 most popular brands in the two-wheeler category. In the superbikes segment, Harley Davidson, KTM, and Hyosung sped ahead of the others. The average price of 2-wheelers hovered round the INR 30,000-40,000 mark, with an average price of scooters at INR 31,564 and bikes at INR 40,208 respectively.

Commenting on the report, Sandeep Aggarwal, Founder and CEO, Droom said, “Two-wheelers are extremely popular in India and the market is constantly flourishing. This year as well, Droom saw a significant portion of its overall sales, 44% to be precise, dominated by the 2-wheeler category. Out of this, 18% traction was from the scooter sub-category. We saw vehicles manufactured in the last 7 years to achieve the maximum number of sales, while Indian manufacturers still were the customer’s favourite in this segment.”

Interestingly, Black emerged as the most favourite colour of customers purchasing bikes, with 44% of buyers opting for the same followed by white at 20%. While the cities of Delhi, Pune, Mumbai, Bangalore, and Ludhiana topped the charts with the highest number of vehicles sold, emerging cities such as Ahmedabad, Jaipur, Ghaziabad, Agra, and Hyderabad gave them a stiff competition.

An android fan and A Computer Engineer who fell in love with the world of Internet Marketing. Worked on different SEO techniques for small to large Internet properties at Initial days of my Career. I am in love with my passion for Blogging and running several blogs in variety of category.

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