As part of its 200 million customer celebrations, Vodafone, one of India’s largest telecommunications services providers, today announced a revolutionary SuperHour for prepaid customers, enabling truly unlimited 4G/3G data usage for one hour, starting at just Rs.16*/- . This offer will launched tomorrow, Saturday, 7th January, and available to customers across all circles by Monday 9th January 2017.
2G customers can enjoy the SuperHour data offer for only Rs.5/-.Apart from truly unlimited data, customers can also buy the SuperHour pack for making unlimited local Vodafone to Vodafone voice calls for only Rs 7/-. Further, Customers can make every hour SuperHour with unlimited repeat purchase of theSuperHour Voice and Data packs.
Announcing the launch of this path breaking concept, Sandeep Kataria, Chief Commercial Officer, Vodafone India said,“We are breaking all shackles that concern customers in their use of internet with SuperHour You can use and download as much data as you like for one hour at a fixed, nominal price, Moreover, with unrestricted repeat purchase, you can make every hour SuperHour. Our customers are now increasingly consuming more content and video online and with this fantastic SuperHour offer, they will be able to enjoy more of it in a worry free manner, while remaining confidently connected on Vodafone SuperNetTM, our best network ever.”
The truly unlimited data offer on SuperHour can also be used to enjoy a variety of videos and movies on VODAFONE PLAY, your one window to the world of entertainment, with 150+ Live TV channels, over 14,000 movies, TV show titles and a wide range of all genres of music. The subscription to VODAFONE PLAY is free till 31 March 2017.
The SuperHour packs can be purchased via digital channels as well as all retail touch points. The benefits can be enjoyed at any hour of day or night, when connected to the Vodafone network.
A high decibel, multi-media creative campaign will support the launch of SuperHour highlighting its advantages to audiences across the country. This vibrant and impactful campaign will be seen across – TV, OOH, Radio and Digital.
Vodafone has invested significantly in building Vodafone SuperNetTM, a modern and scalable network incorporating the latest advances in technology for better customer experience. It offers HD Voice quality across its entire network and super mobile broadband experience across the country.
To make data more accessible and relevant, Vodafone has been hand holding customers to use mobile internet and educating current and potential users about how internet can add significant value to them. Vodafone is also building content partnerships, simplifying pricing, educating retailers and offering choice to customer basis their interests and consumption patterns.
